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Brand growth in the era of fragmentation and hyper-information

Nowadays, media fragmentation is a reality, as well as increasing levels of advertising that targets.. Read more

The Relevance Of Integrated Marketing In Public Relations

Marketing, communication and public relations, disciplines that have existed separately since almost.. Read more

A return to positivity, but not to more of the same

DAVID ROTHCEO The Store WPP EMEA and Asiadavid.roth@wpp.comBlog: www.davidroth.comTwitter: davi.. Read more

Headline News

The Latin America region returned to growth, with a rise in GDP estimated at 1.3 percent in 2017. Th.. Read more

Key Findings & Future Trends

In the 21st century, we are living in a disruptive economy, where new technologies and innovative th.. Read more

The future is holistic, how about your brand?

Once upon a time (not so long ago), the world was streamlined. Brand equity was relatively simple to.. Read more

Follow the shopper: the changing channel landscape

Sonia BuenoKantar President – BrazilKantar Worldpanel Latam CEO Shoppers in Latin America.. Read more

Emotions and brands: at the crossroads

         Luis Gabriel MendezDirector of Neuroscience fo.. Read more

Content Marketing in Latin America


Thought Leadership & Analysis

Chile: Brands for Millennials

By:Marcela Pérez de Arce (Client Service Director – Quantitative)The Chilean marketing ..

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Chile: Learning From The Success Of Chilean Retail

By :Mauricio Yuraszeck (Client Service Director – Qualitative) and Carolina Vega (Account..

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Mexico: Country Overview

Resilient and growing, but with a foggy outlookJorge Vargas, CEO Mexico Insights Division at KantarD..

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Mexico: Brand Profiles

1.Corona  Parent company: Grupo Modelo, SAB de CVHeadquarters: Mexico CityIndustry: BeerYear of..

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Mexico: Brands Must Stand For Something In Order To Speak To Consumers

By:Alejandro TancoTommie Smith and John Carlos, gold medal winners in the 1968 Olympic Games, made s..

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Mexico: Brand Building in a Digital Ecosystem: Simple or Complex?

By:Charly Suarez, Client Service Director, Mindshare México How easy it used to be to buy med..

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Mexico: Finding Growth Beyond The Comfort Zone

By:Oliver Pacht,Managing Director Kantar Consulting Mexico, Central America and the CaribbeanHead of..

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Mexico: Brands need to go back to basics

By:Sergio Olavarrieta MarinAssociate, Kantar Consulting MexicoOne look at the 2018 BrandZ Mexico sho..

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Peru: Brands under scrutiny, but sharing hope

By:Catalina BonnetCountry Manager PeruInsights DivisionKantar Millward Brown y Kantar TNSThe year 20..

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Peru: Brand Profiles

1. Cristal  Parent Company: UCP Backus & Johnston (subsidiary of ABInBev)Headquarters:..

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Peru: A market infected by fútbol fever and the 2018 worldcup

 The last few years have meant a high and mighty challenge for the advertisement and media mark..

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Peru: An expected return …

By:Francisco LunaCountry ManagerThe question in the air: If the national economy has grown 19 percen..

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Peru: From 360 to 365

By:Eduardo GrisolleGeneral ManagerY&R Advertising Lima  Until recently, agencies and a..

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Argentina: Mainstream Brands: between WHAT’S URGENT AND WHAT’S IMPORTANT

 Natalia FachadoAccount DirectorKantar Millward Brown Argentina Big brands in Argentina ar..

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Argentina: Real brands, fake news

Argentina is perhaps the country in Latin America that generates the highest expectations among fore..

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Argentinia: What´s up with digital? Investing is not enough

In previous years, the main question among advertisers was whether digital should be included in the..

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Argentina :Brand Stories

1.     YPF   Parent company: YPFHeadquarters: Buenos AiresIndustry:&nb..

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Argentina Overview

Where 2017 left us: the search for sustainable growth for ArgentinaAfter several difficult years for..

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Brazil Overview

Creative and disruptive innovations deliver relevance and drive growth  Valkiria GarreCEO ..

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Brazil Brand Stories

 1.         Skol Parent Company: Companhia de Bebi..

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Brazil: Digital for building scale

  With the rise of digital media came the promise of a new future in marketing: monitoring user..

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Brazil: Efficient communication and social media: integrating creative elements and understanding social capital

 Maura CoraciniHead of Media & DigitalKantar Millward Brown  Viviane VarandasHead..

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Chile: Country Overview

By Mauricio Martinez Vázquez General Manager – Kantar InsightsAfter a prolonged period ..

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Chile: Brand Profiles

1. Falabella Parent company: S.A.C.I. FalabellaHeadquarters: SantiagoIndustry: R..

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Chile: The role of communication for Chile’s most valuable brands

By: Matías Garber (Creative Development Leader) Kantar and Sergio Jimenez (Media an..

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Brazil: How the most valuable brands are investing in communications

The relationship between companies and consumers is being transformed by people’s access to kn..

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Mexico: Innovation as an engine of growth and value

There are two basic axes to which innovation should contribute in any company.The first one is usual..

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Peru: Deceleration continues, valuable brands grow

 By:Olivia HernandezClient Management DirectorKantar Millward Brown PeruIn economic terms, 2017..

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Best Countries Ranking

LatAm Best Countries

BEST COUNTRIESIt is possible not only to measure the value of brands in Latin America, but also to a..

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