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Thought Leadership & Analysis

Chile: Brands for Millennials

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Chile: Learning From The Success Of Chilean Retail

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Mexico: Country Overview

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Mexico: Brands Must Stand For Something In Order To Speak To Consumers

By:Alejandro TancoTommie Smith and John Carlos, gold medal winners in the 1968 Olympic Games, made s.. Read more

Mexico: Brand Building in a Digital Ecosystem: Simple or Complex?

By:Charly Suarez, Client Service Director, Mindshare México How easy it used to be to buy media!  .. Read more

Mexico: Finding Growth Beyond The Comfort Zone

By:Oliver Pacht,Managing Director Kantar Consulting Mexico, Central America and the CaribbeanHead of.. Read more

Mexico: Brands need to go back to basics

By:Sergio Olavarrieta MarinAssociate, Kantar Consulting MexicoOne look at the 2018 BrandZ Mexico sho.. Read more

Peru: Brands under scrutiny, but sharing hope

By:Catalina BonnetCountry Manager PeruInsights DivisionKantar Millward Brown y Kantar TNSThe year 20.. Read more

Peru: A market infected by fútbol fever and the 2018 worldcup

 The last few years have meant a high and mighty challenge for the advertisement and media market i.. Read more

Peru: An expected return …

By:Francisco LunaCountry ManagerThe question in the air: If the national economy has grown 19 percen.. Read more

Peru: From 360 to 365

By:Eduardo GrisolleGeneral ManagerY&R Advertising Lima  Until recently, agencies and advertisers f.. Read more

Argentina: Mainstream Brands: between WHAT’S URGENT AND WHAT’S IMPORTANT

 Natalia FachadoAccount DirectorKantar Millward Brown Argentina Big brands in Argentina are undoub.. Read more

Argentina: Real brands, fake news

Argentina is perhaps the country in Latin America that generates the highest expectations among fore.. Read more

Argentinia: What´s up with digital? Investing is not enough

In previous years, the main question among advertisers was whether digital should be included in the.. Read more

Argentina Overview

Where 2017 left us: the search for sustainable growth for ArgentinaAfter several difficult years for.. Read more

Brazil: Digital for building scale

  With the rise of digital media came the promise of a new future in marketing: monitoring user beh.. Read more

Chile: Country Overview

By Mauricio Martinez Vázquez General Manager – Kantar InsightsAfter a prolonged period of slow ec.. Read more

Chile: The role of communication for Chile’s most valuable brands

By: Matías Garber (Creative Development Leader) Kantar and Sergio Jimenez (Media and Digital Expe.. Read more

Brazil: How the most valuable brands are investing in communications

The relationship between companies and consumers is being transformed by people’s access to knowle.. Read more

Mexico: Innovation as an engine of growth and value

There are two basic axes to which innovation should contribute in any company.The first one is usual.. Read more

Peru: Deceleration continues, valuable brands grow

 By:Olivia HernandezClient Management DirectorKantar Millward Brown PeruIn economic terms, 2017 was.. Read more

Mexico: Brand Profiles

1.Corona  Parent company: Grupo Modelo, SAB de CVHeadquarters: Mexico CityIndustry: BeerYear of fou.. Read more

Argentina :Brand Stories

1.     YPF   Parent company: YPFHeadquarters: Buenos AiresIndustry: Oil & gasYear of foundati.. Read more

Peru: Brand Profiles

1. Cristal  Parent Company: UCP Backus & Johnston (subsidiary of ABInBev)Headquarters: LimaIndust.. Read more

Brazil Overview

Creative and disruptive innovations deliver relevance and drive growth  Valkiria GarreCEO Kantar I.. Read more

Brazil Brand Stories

 1.         Skol Parent Company: Companhia de Bebidas das Américas – AmBevHeadquarters:.. Read more

Brazil: Efficient communication and social media: integrating creative elements and understanding social capital

 Maura CoraciniHead of Media & DigitalKantar Millward Brown  Viviane VarandasHead of InnovationKa.. Read more

Chile: Brand Profiles

1. Falabella Parent company: S.A.C.I. FalabellaHeadquarters: SantiagoIndustry: RetailYear of fou.. Read more

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