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Dutch Economic Overview

Look at the headlines - six straight years of economic growth, Europe’s seventh-largest econom.. Read more

Top 5 Learnings For Marketers

1. INNOVATION LEADS TO THE BIGGEST REWARDSThe most innovative brands in the Dutch Top 30 have three .. Read more

Cross-category Trends

1. Unlocking Consumer ChoiceDutch consumer confidence has hovered near all-time highs in 2018, and c.. Read more

Key Takeaways

1. Focus on familyAs the first country to legalize gay marriage back in 2001, the Netherlands has lo.. Read more

Brand Health : Five ways to build healthy Dutch brands

Just as there are many contributors to human wellbeing, there are multiple factors that go toward bu.. Read more

Moving confidently into the digital future

The Netherlands is one of the most connected countries in Europe, with sky-high internet and smartph.. Read more

Technology, beer, and banking brands stand out in snapshot of daily life

The value of the BrandZ™ Top 30 Most Valuable Dutch Brands is concentrated at the top of the r.. Read more

Brand boosts the bottom line

Strong brands do far more than win industry awards and climb rankings such as these. The value of a .. Read more

Investing in brand supercharges value

There are some brands that punch well above their financial weight in the BrandZ™ rankings by .. Read more

Build meaningful difference

Brand Power tracks consumers’ predisposition to choose one brand over others in their category.. Read more

Five ways to build healthy Dutch brands

Five ways to build healthy Dutch brandsJust as there are many contributors to human wellbeing, there.. Read more

Key Results

1. TOP 30 DUTCH BRANDS WORTH OVER €80 BILLIONTaken together, the BrandZ™ Top 30 Most Valu.. Read more


By David Roth

I am delighted to introduce you to the inaugural WPP BrandZ™Top 30 Most Valuable Dutch Brands .. Read more

Thought Leadership & Analysis

Become A Survivor Brand

Edgar MolenaarsCEOOgilvy, NetherlandsEdgar.Molenaars@ogilvy.comBECOME A SURVIVOR BRAND: It’s n..

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I can’t get no satisfaction

Eric KramerCountry Manager, WPP & CEO, GroupMEric.Kramer@groupm.comI can’t get no satisfac..

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Netherlands- the perfect startup delta

Hugo SchurinkDirector Strategic Growth Kantar Millward BrownHugo.Schurink@millwardbrown.comNetherlan..

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Trust by truth

Jack de VriesBoard DirectorHill+Knowlton Strategies Jack.deVries@hkstrategies.comTrust by truthThere..

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Why marketers should remap the world according to culture

Jasper BronnerResearch DirectorMediaComJasper.Bronner@mediacom.comWhy marketers should remap the wor..

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AI & Automation

Pieter van GeelHead of Analytics, Conversion & Data Science Greenhouse GroupPieter.van.Geel@gree..

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Best Countries: Spotlight On The Netherlands


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Brand Profiles

Brand Profiles

1.ShellParent Company: Royal Dutch Shell PLCBrand value: US $20,656 millionHeadquarter city: Th..

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Brand Building Best Practices

Purpose 2020 - Igniting Purpose Led Growth

Purpose 2020 - Igniting Purpose Led GrowthBeing a purpose-led business is no longer an option. Resea..

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Taking the plunge into Direct-To-Consumer

Mike FlynnStrategy DirectorDesign BridgeMike.Flynn@designbridge.comTaking the plunge into Direct-To-..

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New Technologies

Marcus BirkeRegional ManagerAxiComMarcus.Birke@axicom.comThese days new technologies seem to pop up ..

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Brand Building is key to succeed in a Digital Age

Devang BhattDirector – Brand, Insight Division Devang.Bhatt@kantarmillwardbrown.comKantar &..

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Consumers are at the heart of many brands

Bram van Schaik CEOKantar Insights Bram.van.Schaik@kantar.comConsumers are at the heart of many bran..

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