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Thought Leadership & Analysis

Catering to post-crisis consumers

Javier Suso CEO javier.suso@grey.es www.Grey.es     The recovery of the Spanish .. Read more

From marketing to truth: Communicating in the purpose era

Joan Ramon Vilamitjana CEO Hill + Knowlton JoanRamon.Vilamitjana@hkstrategies.com http:/.. Read more

The loyalty vs. penetration debate

Jorge Folch Managing Director Jorge.Folch@kantarworldpanel.com www.kantarworldpanel.es .. Read more

Creativity: the shortest path

Jose María Piera Executive Vice-President SCPF JMPiera@scpf.com www.scpf.com   .. Read more

Let’s go shopping

Hugo Llebrés CEO MEC Hugo.Llebres@mecglobal.com www.mecglobal.es   MEC Global is a .. Read more

What’s next? Generation Z as a pivot point

Clara Ureña Client Manager (Media & Digital) Clara.Urena@kantarmillwardbrown.com millwardb.. Read more

Old habits, new media

Begoña de la Sota CEO MediaCom España Begona.delasota@Mediacom.com www.mediacom.com .. Read more

Turning global ideas into local wins

Alberto Relaño Innovation & Digital Director Alberto.Relano@tnsglobal.com www.tnsglobal.es.. Read more

Joining forces - the power of putting heads together

Jon Artolozaga Director General Intelligence GroupM Jon.Artolozaga@groupm.com www.groupm.. Read more

Red, white and proud: how Atlético de Madrid became a global brand

Adrián Mediavilla Head of Planning Señora Rushmore Adrian.Mediavilla@srarushmore.com w.. Read more

The feelgood factor

Elvira Arzubialde Saenz-Badillos Spain Country Manager WPP Health & Wellness Elvira.Arzubia.. Read more

All natural – how human connections help build reputation

Jesús Valderrábano CEO Ogilvy & Mather Spain Jesus.Valderrabano@ogilvy.com www.ogilvy... Read more

Data insight fuels pain-free creativity

Juan Pablo Carrero Director of Strategic Planning Wunderman JuanPablo.Carrero@wunderman.co.. Read more

The real deal

Almudena Alonso Managing Director Cohn & Wolfe Almudena.Alonso@cohnwolfe.com www.cohnwol.. Read more

At your service

Francisco López COO Burson Marsteller Francisco.Lopez@bm.com     Cristina Blanc.. Read more

Comms: a capability for a company, not a department

Mónica González Ortín Country Manager AxiCom Monica.Gonzalez@axicom.com www.axicom.es.. Read more

Unlocking the mystery of buyer decision making

César Montes Global Chief Intelligence Officer & Chief Strategy Officer EMEA Geometry Cesa.. Read more

Jaime Lobera: Chief Marketing and Sales Officer, Campofrio

Top of the food chain How Campofrio keeps tapas fresh   Jaime Lobera, Chief Marketing .. Read more

Carlos Pérez Beruet: Director of Brand Strategy & Marketing Intelligence, BBVA

  Banking on change BBVA helping consumers seize opportunities   Carlos Pérez Beruete.. Read more

Susanne Franz: Global Marketing Director of SEAT

  Life in the fast lane How SEAT is meeting the fresh demands of young consumers   Sus.. Read more

Gemma Escribano: CMO, Wallapop

Enabling connections close to home   Interview with Gemma Escribano, CMO, Wallapop   .. Read more

César Hernández: Chief Marketing Officer, Mahou San Miguel

    Raising a glass Keeping the fizz in century-old business   César Hernández, .. Read more

BANKINTER: Personalization proves effective tool for growth

BANKINTER Company: Bankinter SABrand Value: US$209 millionHeadquarter city: MadridSector: BanksYear.. Read more

SEAT: Carmaker takes sporty Spanish models to the world

SEATCompany: Volkswagen AGBrand value: US$242 millionHeadquarter city: Martorell (Barcelona)Industry.. Read more

CUATRO: News and drama cater to young audiences

CUATRO Company: Mediaset España Comunicacion SABrand Value: US$296 millionHeadquarter city: Madrid.. Read more

IBERIA: Airline links Spain with the rest of the world

IBERIA Company: International Consolidated Airlines Group SABrand Value: US$362 millionHeadquarter .. Read more

ANTENA 3: Game shows and football bring in TV viewers

ANTENA 3Company: Atresmedia Corp de Medios de Comunicacion SABrand Value: US$386 millionHeadquarter .. Read more

JAZZTEL: Price at the heart of deals from mobile network

JAZZTEL Company: Orange SABrand Value: US$430 millionHeadquarter city: MadridSector: Telecommunicat.. Read more

Banco Sabadell : Pioneering bank “accompanies you” through life

Banco Sabadell   Company: Banco de Sabadell SABrand Value: US$474 millionHeadquarter city: Sabadel.. Read more

TELE5: Home of reality TV takes top ratings spot

TELE5Company: Mediaset Espana Comunicacion SABrand Value: US$607 millionHeadquarter city: MadridSect.. Read more

CRUZCAMPO: Innovation helps brewer grow beyond traditional heartland

CRUZCAMPOCompany: Heineken NV[DLT(1] [JB2] Brand Value: US$659 millionHeadquarter city: SevilleSecto.. Read more

MAHOU SAN MIGUEL: New launches keep heritage beer brand fresh

MAHOU SAN MIGUEL Company: Mahou San MiguelBrand Value: US$685 millionHeadquarter city: MadridSector:.. Read more

CATALANA OCCIDENTE: Insurer builds on innovation and message of closeness

CATALANA OCCIDENTECompany: Grupo Catalana Occidente SABrand Value: US$756 millionHeadquarter city: S.. Read more

DIA: New format boosts quality and in-store experience

 DIA Company: Distribuidora Internacional de Alimentacion SABrand Value: US$763 millionHeadquarter.. Read more

Mapfre: Sporting excellence helps promote insurance brand

MapfreCompany: Mapfre SABrand Value: US$868 millionHeadquarter city: Majadahonda, MadridSector: Insu.. Read more

Bankia: Digital choice aims to put fun into finance

Bankia   Company: Bankia SABrand Value: US$1,072 millionHeadquarter city: Valencia (operational he.. Read more

MANGO: Social responsibility message promotes affordable fashion

MANGO Company: Punta Na Holding SABrand Value: US$1,190 millionHeadquarter city: Palau de Plegamans.. Read more

CaixaBank: Follow your family’s dreams, says banking brand

CaixaBank Company: CaixaBank SABrand Value: US$1,220 millionHeadquarter city: BarcelonaSector: Bank.. Read more

El Corte Ingles: Department store promises satisfaction on and off-line

El Corte Ingles: Department store promises satisfaction on and off-line Company: El Corte Inglés G.. Read more

Pull & Bear: Californian look sets tone for clothing store chain

Pull & Bear: Californian look sets tone for clothing store chainCompany: Industria de Diseno Textil .. Read more

Bershka: Fresh releases help young fashion fans keep up to date

Bershka: Fresh releases help young fashion fans keep up to date Company: Industria de Diseno Textil.. Read more

MERCADONA: Customer’s the boss at leading supermarket chain

MERCADONA: Customer’s the boss at leading supermarket chainCompany: MercadonaBrand Value: US$1,900.. Read more

Stradivarius : Expansion into menswear for trendy fashion name

Stradivarius : Expansion into menswear for trendy fashion name  Company: Industria de Diseno Texti.. Read more

REPSOL: Motorsports link helps brand understand the future

REPSOL: Motorsports link helps brand understand the future  Company: Repsol SABrand Value: US$2,53.. Read more

Massimo Dutti: Elegant collections cater to young professionals

Massimo Dutti: Elegant collections cater to young professionals Company: Industria de Diseno Textil.. Read more

Gas Natural Fenosa: Film links highlight innovation and sustainability

 Gas Natural Fenosa: Film links highlight innovation and sustainabilityCompany: Gas Natural SDG SAB.. Read more

IBERDROLA: Clean, green power at heart of advertising

IBERDROLA: Clean, green power at heart of advertising Company: Iberdrola SABrand Value: US$5,322 mi.. Read more

BBVA: Creating opportunities through focus on digital

 BBVA: Creating opportunities through focus on digital Company: Banco Bilbao Vizcaya Argentaria - .. Read more

MOVISTAR: Mobile market leader expands into TV, music

 MOVISTAR: Mobile market leader expands into TV, musicCompany: Telefónica SABrand value: US$22,002.. Read more

BANCO SANTANDER: Heritage bank becomes key international player

BANCO SANTANDER: Heritage bank becomes key international player Company: Banco Santander SABrand Va.. Read more

ZARA: First name in fast fashion becomes global powerhouse

ZARA: First name in fast fashion becomes global powerhouse Company: Industria de Diseno Textil SA (.. Read more

WPP Spain Thought Leadership

Vicente Grau Commercial Director – WPP Spain Vicente.Grau@wpp.com www.wpp.com   At.. Read more

ENDESA: Energy giant promotes flexibility for customers

ENDESA: Energy giant promotes flexibility for customersCompany: Endesa SABrand Value: US$4,952 milli.. Read more