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Highlights

Confidence grows as ‘moment of crisis’ passes

OVERVIEWConfidence grows as ‘moment of crisis’ passes Consumer sentiment about the stren.. Read more

Spain’s strongest brands deliver 1% growth in value

HIGHLIGHTS 2019Spain’s strongest brands deliver 1% growth in valueTop 50 brands worth US$103.9.. Read more

Cross-Category Trends

Cross-category trendsThe importance of seniors – and they’re not that old!They’re .. Read more

Key take-aways

Key take-awaysEverybody’s happy (or trying to be)Spanish people are among the happiest in Euro.. Read more

Ups and downs prove value of investing in brands

WELCOME Ups and downs prove value of investing in brandsAnalysis shows Spanish brands could use a wo.. Read more

Media

MediaA stable, slowly growing economy and steady levels of business and consumer confidence are fuel.. Read more

Big swings generate 1% average growth

BRAND VALUEBig swings generate 1% average growthThe most valuable Spanish brands in 2019 are worth a.. Read more

Top risers span Spanish daily life

CATEGORY GROWTHTop risers span Spanish daily lifeFastest-growing Spanish brands of 2019Ongoing recov.. Read more

Brand Health

BRAND HEALTHThe most valuable brands, not just in Spain but around the world, are those that stand o.. Read more

Standing out & why in pays to be kind

Being different makes a big differenceIt is sometimes the case that the biggest, most valuable brand.. Read more

Thought Leadership & Analysis

Alexa’s breath of fresh air – and the curious comfort in a full shopping basket

Alexa’s breath of fresh air – and the curious comfort in a full shopping basket"We ..

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Brands and inclusion- the role of women in communication

Brands and inclusion: the role of women in communicationalmudena.alonso@cohnwolfe.comThe way that th..

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Disruption and innovation- the keys to growth

Disruption and innovation: the keys to growth The ability to innovate and adapt to new markets and c..

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Recipe for success?

Recipe for success?I don’t have it, but I know some key ingredientsIf you’re reading thi..

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Shake off the dust

Shake off the dustThe importance of the brand in e-commerceI’m no guru, and I usually spe..

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The role of PR in the startup era

The role of PR in the startup eraOur era is characterized by a new economy, in which the business la..

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Conversations that connect

Conversations that connectIn recent years, the technological evolution in communication has allowed ..

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From meaningful to different

From meaningful to differentSharing an 800km journey with a perfect stranger in your car, asking a v..

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Obsessed with analyzing the customer purchase process

Obsessed with analyzing the customer purchase processThe last time you bought something, why did you..

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Work on your purpose with purposeful brands

Work on your purpose with purposeful brands I have been invited to talk about brands and their growt..

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Work together to reach our share of attention and relevance

Work together to reach our share of attention and relevanceI was recently giving a talk to marketing..

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Brand Profiles

Banco Santander

Banco SantanderCompany: Banco Santander SABrand Value: US$9,879 millionChange since 2018: 13%Headqua..

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BBVA

BBVACompany: Banco Bilbao Vizcaya Argentaria - BBVABrand value: US$8,473 millionChange since 2018: 7..

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Endesa

EndesaCompany: Endesa SABrand Value: US$4,922 millionChange since 2018: -1%Headquarter city: MadridC..

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Iberdrola

IberdrolaCompany: Iberdrola SABrand Value: US$5,591 millionChange since 2018: 5%Headquarter city: Bi..

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Massimo Dutti

Massimo DuttiCompany: Inditex S.A.Brand Value: US$2,210 millionChange since 2018: -22%Headquarter ci..

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Mercadona

MERCADONACompany: Mercadona SABrand Value: US$1,818 millionChange since 2018: -4%Headquarter city: V..

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Naturgy

NaturgyCompany:  Gas Natural SDG SABrand value: US$5,110 millionChange since 2018: 17%Headquart..

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Repsol

RepsolCompany: Repsol SABrand Value: US$3,018 millionChange since 2018: 19%Headquarter city: MadridC..

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Bershka

BershkaCompany: Inditex SABrand Value: US$1,748 millionChange since 2018: -6%Headquarter city: Artei..

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Pull&Bear

Pull&BearCompany: Inditex SABrand Value: US$1,787 millionChange since 2018: 5%Headquarter city: ..

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El Corte Inglés

El Corte InglésCompany: El Corte Inglés GroupBrand Value: US$1,592 millionChange since..

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Stradivarius

Stradivarius Company: Inditex SABrand Value: US$1,385 millionChange since 2018: -32%Headquarter city..

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Bankia

BankiaCompany: Bankia SABrand Value: US$1,124 millionChange since 2018: 5%Headquarter city: Valencia..

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Mango

MangoCompany: Punta Na Holding SA Brand Value: US$875 millionChange since 2018: -26%Headquarter city..

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Mapfre

MapfreCompany: Mapfre SABrand Value: US$868 millionChange since 2018: 0%Headquarter city: Majadahond..

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Catalana occidente

Catalana occidenteCompany: Grupo Catalana Occidente SABrand Value: US$751 millionChange since 2018: ..

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Mahou

Mahou Company: Mahou San MiguelBrand Value: US$732 millionChange since 2018: 7%Headquarter city: Mad..

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Antena 3

Antena 3Company: Atresmedia Corp de Medios de Comunicacion SABrand Value: US$311 millionChange since..

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Banco Sabadell

Banco SabadellCompany: Banco de Sabadell SABrand Value: US$516 millionChange since 2018: 9%Headquart..

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Bankinter

BankinterCompany: Bankinter SABrand Value: US$242 millionChange since 2018: 16%Headquarter city: Mad..

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Cruzcampo

CruzcampoCompany: Heineken NVBrand Value: US$690 millionChange since 2018: 5%Headquarter city: Sevil..

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DIA

DIACompany: Distribuidora Internacional de Alimentación SABrand Value: US$514 millionChange s..

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Estrella Damm

Estrella DammCompany: Damm SABrand Value: US$307 millionChange since 2018: NEW ENTRY!Headquarter cit..

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Iberia

IberiaCompany: International Consolidated Airlines Group SABrand Value: US$430millionChange since 20..

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Jazztel

JazztelCompany: Orange SABrand Value: US$496 millionChange since 2018: 15%Headquarter city: MadridCa..

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SEAT

SEATCompany: Volkswagen AGBrand value: US$275 millionChange since 2018: 13%Headquarter city: Martore..

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Tele5

Tele5Company: Mediaset Espana Comunicacion SABrand Value: US$486 millionChange since 2018: -20%Headq..

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Cuarto

CuatroCompany: Mediaset EspañaBrand Value: US$242 millionChange since 2018: -18%Headquarter ci..

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Zara

ZaraCompany: Inditex SABrand value: US$24,801 millionChange since 2018: -1%Headquarter city: Arteixo..

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Movistar

MovistarCompany: Telefónica SABrand value: US$21,614 millionChange since 2018: -2%Headquarter..

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CaixaBank

CaixaBankCompany: CaixaBank SABrand Value: US$1,654 millionChange since 2018: 36%Headquarter city: B..

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Brand Building Best Practices

Creating Opportunities

Creating OpportunitiesBanking on changeBBVA set itself the objective to become the leader and digita..

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Sponsors winning strategy

Sponsors’ winning strategyUsing sport and culture for brand developmentIn the current business..

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