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Cross Category Trends

Cross-category trends1. Mom, I married a machineSteve Jobs famously talked of technology being a bic.. Read more

Great experiences boost brands in interesting times

Great experiences boost brands in interesting timesA year ago, this report ended by noting that the .. Read more

Advertising’s (too) slow, steady march

MEDIAYou might think we live in a golden age for American media buying. Advertisers now have access .. Read more

Brand contribution

BRAND CONTRIBUTIONThere are some brands that punch above their weight in BrandZ rankings because the.. Read more


TakeawaysChallengers make headaches for brandsAt both the bottom and top of the spectrum, upstart br.. Read more


WelcomeHealthy brands unify a divided landA hot economy ignites brands in the world’s biggest .. Read more

US vs the world (hint, it’s not close)

US vs. the world (hint, it’s not close)Sometimes a picture is worth a thousand words, but US b.. Read more

Key Themes

Top 100 worth $3.65 trillionThe combined value of the BrandZ™ Top 100 Most Valuable US Brands .. Read more

Thought Leadership & Analysis

The #Behealthiher- Why Brands Need to Make Women’s Health a Priority

The #BeHealthiher Movement: Encouraging Women to Make Their Health a PriorityWith women account..

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CEO as Brand Ambassador

CEO as Brand AmbassadorJim Joseph, Global President, Burson Cohn & WolfeThere’s a new bran..

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How brands can succeed with social purpose

How brands can succeed with social purpose: A look at brands’ evolving commitment to caus..

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Imaginary friendships- the brand engagement dilemma

Imaginary friendships: the brand engagement dilemmaEric Tsytsylin, Executive Director, Global Strate..

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America’s pastime -The game of growth

America’s pastime: The game of growthExploring the winning play = Innovation + ExperienceIt&rs..

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Amazon shaping the smart speaker conversation

Amazon shaping the smart speaker conversationBy Martin Guerrieria, Research Director, BrandZ How do ..

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Brand USA

Slip, Slip, Sliding Away Brand USA fading in key metricsIn addition to measuring the value of b..

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Brand Profiles

2019 Brand Profiles 1 - 50

1. AppleCompany: Apple Inc.Brand Value: $316,071 MillionHeadquarters: Cupertino, CAYear on Year Chan..

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2019 Brand Profiles 51-100

51. XboxCompany: Microsoft CorporationBrand Value: $15,329 MillionHeadquarters: Redmond, WAYear..

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