The premium brand ecosystem

Chinese Brands go Global

15 Chinese brands rank in the Global Top 100

Future Insights

Future growth depends on being responsible

Future | Institute for Real Growth

Disruption is inevitable, being disrupted is not

Disruption Insights

Disruption | Centennials at 21

Business-to-Business Insights

Business-to-Business | Brand importance grows as tech category fragments

Business-to-Business | B2B brands emulate B2C-style marketing

Woke | Woke category has led the way brands respond to social change

Trust | Sustaining trust raises challenges, as touchpoints become digital

Trust | People prefer brands they can depend on to do the right thing

Transition | Messaging becomes more complicated during transition to renewables

Time | Cultural change disrupts how people perceive meal occasions

Purpose | Brand purpose too often adds a thin veneer of respectability

Luxury | Elitism is not cool, as young people change cultural values

Generations of Brands | Analysis of brands by generation yields lessons about relevance

Fintechs | Consumers want more from banks as societal change reshapes category

Ecosystems - Ecosystems sustain success by expanding share of life

Disruption | Disruption is inevitable; brand disappearance is avoidable

Consumption | Consumers judge brands on their sustainability talk and actions

Circularity | Brands attempt to make a profit without making excessive waste

Cars | The competitive landscape will become harder, more complex

B2B Collaborative mindset now drives success in B2B tech

B2B | Lessons of B2C advertising can improve results for B2B brands

5G | As the 5G talk turns to action, consumers still lack knowledge

Disruption and Value Growth

Brand Meaning in a Volatile World

New Retail 2

New Relevancies

Media- Improving ROI

Innovative brand experience adds to differentiation, competitive edge

Generation Gap

Work together to reach our share of attention and relevance

Work on your purpose with purposeful brands

Obsessed with analyzing the customer purchase process

From meaningful to different

Conversations that connect

The role of PR in the startup era

Shake off the dust

Recipe for success?

Disruption and innovation- the keys to growth

Brands and inclusion- the role of women in communication

Alexa’s breath of fresh air – and the curious comfort in a full shopping basket

Why brands must become architects of experience

What’s happening to our kids?

The future according to Italian consumers

Plan for a happy marriage

Humanizing brands

Engagement is a two-sided game

Content intelligence and measurement

10 rules for surviving the digital shopping era

Breaking down age barriers

Brands and hamsters

Personalization is the new black

Make Connections to Earn Trust

Brands need purpose, and purpose needs bravery

To share or not to share

Creative PR in the Purpose Era

Mobile payment poised for take-off

Disruptive creativity accelerates brand growth

The Cultural Clash Between Luxury and The Social Media Age

The reinvention of customer care

Let´s Creativate!

It’s About The Makers

In the driving seat

How do you transform disruptors?

How do we win over Gen Z?

Disrupt the status quo to sustain brand growth

Challenging the status quo with women, for women

The intelligent revolution on our doorstep

Brand culture- the secret asset to grow French Tech

Digital rebellion and directing emotion

Become A Survivor Brand

I can’t get no satisfaction

Netherlands- the perfect startup delta

Trust by truth

Why marketers should remap the world according to culture

AI & Automation

Imaginary friendships- the brand engagement dilemma

Amazon shaping the smart speaker conversation

How brands can succeed with social purpose

CEO as Brand Ambassador

America’s pastime -The game of growth

The #Behealthiher- Why Brands Need to Make Women’s Health a Priority

The Problem with the Generation Gap? Marketeers Keep Falling into It

Don’t Let Your Brand Be a Social Media Statistic

Trading Places

What’s the next Holy Grail?

Brands That Invest Online Today Will Reap The Future Reward

Why Stripping Away Traditional Channel Structures is Imperative for Success

A World of Changes in the South African Media Landscape

Leading Disruption

Smart

Replacement

Omni Shopper

Multimedia

Improving lives

Human Brands

Fragmentation

FMCG

Challenge

Do brands need to think & behave like publishers

Scrollers

Future of retail

Blockchain

Blinded

Traditions

Moments

Empathy

The Personalisation Myth

The Extra Layer

Speaking my language

Shining a light on a brand blind spot

Mind the Gap

How the other half live

Amazon shaping the ‘smart speaker’ conversation

Digital transformation- It’s about brand, not technology

Building brands today requires first cultivating consumer trust

Tech enables experiences that cultivate trust in brands

Dialogue helps cultivate trust with skeptical consumers

Trust grows with a brand’s authenticity and simplicity

Blockchain

Consumer Revolution

Disruption

E-commerce Innovation

Experience

Paradox of Digital

Voice

Women & Finance

Premium Redefined

Value, Values, and Vogue

An Argument for Optimism

2018 will be the year that creativity comes back into focus

Content creation: getting to great in Australia

Only dead fish go with the flow

Short-termism is short-sightedness

Local brands riding the trust crisis to prosperity

Keeping it real: Local Vs. Global

It’s time we used data and technology to help us, not distract us

The search for a USP is futile and time-wasting

Avoiding the waste of innovation

Mobile-centric Chinese consumers remember useful brand experiences

Historic period of national rejuvenation inspires China

China’s tech entrepreneurs looking abroad for opportunity

Brand Building Action Points

BrandZ™ metrics provide levers for shaping brand success

Rapid growth, digital media add problems and possibilities

Growing sales means endlessly drawing more brand buyers

Retail lexicon lags changes in new reality of shopping

One Belt, One Road: With Technology, It’s Never Been Easier to Build a Global Brand

Let's get phygital: It takes more than digital data to drive growth

Beyond the numbers: Building brands online is much more than clicks and views

The trust economy: Are you ready for the ride?

Thinking differently: How design can fuel human-centric brand strategy

Pride of a nation

Post Millennial Marketing

Decisions, decisions: The role of experience when AI makes our choices

DRIVING ORGANIZATIONAL CHANGE: How brand can turn corporate culture on its head

Make it real: The opportunity for authenticity

The 5 steps of storytelling: Exploring the narrative structure of a brand

Digital and brands: Nothing has changed, but everything has changed

Making every message count

Creativity and data collide: Advertising becomes a dialogue discipline

Be prepared: Digitization meets crisis 4.0

Age is just a number

Have you got experience?

The future of mobility

Look who is talking! The power of voice

Sobering up and making sense of digital

How e-commerce changes the relationship

The moment counts

The power of personal dialogue

All change? Actually, no

Mastering the digital yin and yang

Oldies but goodies – the lasting power of mass media

Why spicing up research gives better results

The time is right, to add to basket

Who is really seeking sustainability? It is not who you think

The value of being typically French

Food for thought

The value of being invisible

Redefining retail

Gen Z - the youth of today

Great expectations

Changing long-term behavior

Using the power of Brand France

Sharpening the focus

Seeing in color

Getting the X factor

New age thinking

Crunching the numbers

Let’s be friends

Making connections

Just a moment

The Disruptor’s Disconnect

Big Tent Branding

The Renewal of the American Urban Core

Some call them people

Opportunity knocks!

Tech companies dismiss brand at their own peril

Entrepreneurial startups shaking things up

BEST COUNTRIES - SPOTLIGHT ON THE UK

​Surfing the wave of consumer expectations

Leaving room for chance

​The chatbots are coming

Making it happen

Playing for popularity

​Hi-tech pain relief

Now for something completely different

Look who’s talking

Carlos Pérez Beruet: Director of Brand Strategy & Marketing Intelligence, BBVA

Jaime Lobera: Chief Marketing and Sales Officer, Campofrio

Susanne Franz: Global Marketing Director of SEAT

Gemma Escribano: CMO, Wallapop

César Hernández: Chief Marketing Officer, Mahou San Miguel